Maslow's Hierarchy of Need

Abraham Maslow invented the Hierarchy of Needs model in 1940-50's in the USA. The Hierachy of Needs theory is still applicable now and suggests that people are encouraged tofulfil basic needs before moving on to other needs.

Maslow’s hierarchy of needs is most often presented as a pyramid. The lowest levels of the pyramid are made up of the most basic human needs, whereas the more simple needs are placed at the top of the pyramid. The basic physical needs such as food, water sleep and warmth all lie at the bottom of the pyramid. People can then move onto the next levels of needs of Safety and Security once the lower needs have been met.

This theory links in with my music magazine as it is shows that the magazine that I create won’t be a vital need for my target market in Maslow’s Hierarchy of Needs model. This then need to be considered when designing so that even though it is not a need, my target audience will still want to buy it.