Analysis of Double Page Spread 2

Clash

The colour theme of this double page spread is black, blue and white. This colour theme creates a relaxed feel to the pages however unlike Q magazine the colour theme from the front cover of Clash magazine has not been carried through the rest of the magazine. The images also do not link to the colour theme on the double page spread or the front cover.

The words and images have been fitted together in a fun way. The article has been titled with a sub-heading underneath and a quote in bold. The main image across the middle of both pages has been cropped to fit around the text. There are also two smaller images that have been layered on top of the main image in a photo album/scrapbook type style. A modern font has been used for the title and sub-heading varying from bold to italic style. The main article has been printed in no urgency to the article but a more relaxed feel.

The main image on the double page spread is of Passion Pit, which has five members. The band aren’t mentioned on the front cover of the magazine so the reader would not have known there was an article about them inside unless they looked at the contents. Therefore the reader would not aspire to be like them however if other bands like this one are advertised and well known for being in this style of this magazine then the reader would aspire to be like them and would have been why they bought the magazine.

The band Passion Pit have been casually dressed and discreetly styled. Three out of the five guys are wearing glasses the other two have facial hair and a scruffy bed head look. All of them are wearing jeans and t-shirts or shirts. The way the guys have been styled creates a good image for the reader. This is because it suggests to the reader that you don’t need makeup and expensive clothes to look fashionable or to be a successful band. In the other two smaller images the band has changed their clothes but they are still following along the same style.

The title on the double page spread is big and colourful and catches the reader’s eye. It has been placed in the right side of the first page on the double page spread. Underneath there are quotes bundled together in bold that have been taken from the article. Even though there are the quotes there in bold it is hard to make them out and identify the contents of the article at a glance as it is a big chunk of text. The double page spread is a good size and the layout has been crafted well. The main image and title can be seen from a distance however the smaller images and the text are difficult to read. The double page spread doesn’t need to stand out on a shelf as this select double page spread will not be used to promote or advertise the magazine in a shop.

The language of the article, like Q magazine is informal and draws the reader in with a conversational tone. Rhetorical questions are a technique used within the article that gets the reader involved.

The double page spread gives a good indication of what the article is about due to the large images, the title and the sub-headings. It’s designed to appeal to a young audience aged 16-30 who are interested in music from bands such as ‘Vampire Weekend’ and ‘Passion Pit’. The magazine represents the reader’s interests by having bands like ‘Vampire Weekend’ on the cover. An older age group are not addressed as this type of audience would not be interested in reading an article on the band ‘Passion Pit’.