Audience Profile

This is Chloe and she is a typical candidate for my target audience for my music magazine. She is 19 years old and lives in the north of London. She attends university in Wales and is currently un-employed. Her hobbies include dancing, singing and songwriting and in her spare time she enjoys partying with her friends, shopping and sometimes just chilling out and watching films. Her favourite shops are H&M, New Look, Primark and Next. Her favourite films to watch are Notting Hill, Forest Gump, and Harry Potter. She rarely watches TV but when she does she likes to watch Neighbours, XFactor and Strictly Come Dancing on channels ITV, Channel Five and BBC 1. She loves listening to music that varies from Pop to Country to Rock to Musical Theatre to RnB and tends to listen to Capital FM. Her favourite artists include Taylor Swift, Carrie Underwood, James Blunt, Kate Voegele, P!nk, Michael Buble and Pixie Lott.

I think my music magazine would appeal to Chloe as the music style featured in the magazine will be mainly Country which is the genre of music she tends to listen to. As my client is a student and is unemployed the magazine will have to be sold at a cheap price so that my target audience can buy the magazine and so it will fit in with Maslow’s Hierarchy of Need.