Tuesday, 9 February 2010

Audience Demographics

Audience demographics are the market to who the produce is advertised and aimed towards. The audience are defined in terms of demographic characteristics, such as age, sex, education, income, buying habits, and interests.

With my target audience for my magazine I am aiming towards young females aged 15-29 who are interested in country music. I need to find out information about my target market that I can use towards my magazine and become familiar with assess such as their habits interests, likes and dislikes.

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