Evaluation of Poll Results

To find out about my target market and what they would like to see on my music magazine, I put together a questionnaire. I asked people to visit my blog and answer the questions which I can now evaluate and use to put towards any old or new ideas.

How old are you?

Most of the people who answered my questionnaire were 17 0r over the age of 19. This is good feedback towards my magazine as my target market is aimed towards people, mainly young females aged 15-29 so the people who answered my questionnaire will be the age that the magazine is aimed at and hopefully my magazine will now produce exactly what my target market wants.

What is your gender?

80% of people who answered my questionnaire were female. This helps with my magazine as my target market is mainly aimed towards females.

Do you have any hobbies? If you so what hobbies?

Here the number of voters dropped by about 12 people. This may be because not all of my voters have hobbies. However the most popular hobbies are playing an instrument and dancing. This is good as it shows my target market are musical and will therefore want to buy a music magazine.

What type of music do you like to listen to?

The people who answered this question I have found prefer pop, rock and RnB. The bad thing about these results is that the type of music that people listen to the least is country music which is what my magazine is based on however this could be a good thing as my magazine will get more people involved with country music and will hopefully become a more popular genre of music for people to listen to.

When do you listen most to music?

These results show that most people who took part in my questionnaire listen to music on their iPod. This contributes to my magazine as I could use the fact that people listen to their iPods as part of an advertisement for a competition to win an iPod to draw people in.

What colour theme do you think would be suitable for a country music magazine?

Most people who voted on this question said that they would prefer my magazine's colour theme to be green, brown and white. This is good feedback for my magazine as I feel that those are the colours that would represent my country music magazine the most.

What do you dislike most about music magazines?

From this question I can see that most people dislike adverts the most when reading a magazine. Now I know what my audience dislikes the most I won't put as many adverts in my own magazine.

Who are your favourite artists?

From the results I can see that the top four most popular artists are P!nk, Cheryl Cole, JLS, and Taylor Swift. This is good feedback from my audience as two out of the top four artists are associated with country music and are artists that are likely to be featured in a country music magazine.

How often do you buy magazines?

From these results I can see that people only buy magazines now and again (53% of voters). This is a good fact to know as in my magazine I can try to use advertisments for upcoming features to draw the reader in and make them want to buy my magazine each month.

What type of magazines do you usually buy?

These results show that people buy mostly celebrity gossip magazines (33% of voters). This is helpful to me as I can include gossip about the artists featured in magazine, which will then have a mix of music and celebrity gossip and then hopefully draw in my audience.

What features make you want to buy a magazine?

This question shows that people mostly buy magazine for the pictures (36% of voters), closely followed by articles (20%). By knowing this it will help me with my magazine as I will now think about including lots of pictures and a few articles to draw my target market in.

How much would you usually pay for a magazine?

This poll shows that most people are willing to pay around £3 for a magazine (43% of voters) closely followed by £2 (37% of voters). By knowing this I can assign a price to my magazine of around £3, which won't be too cheap or too expensive for my target market. Baring in mind that the target market are young females aged 15-29 who may be at university and will therefore not have a lot of money.

Initial Ideas for Magazine Cover

Layouts








1. Title behind photograph, Heading over photograph, Text in the corners of the page.

2. Large banner at the top of the page, Title over the top of the photograph, text in the top half of the page and down the sides, banner at the bottom of the page.

3. Banner across the top, title over photograph, heading and sub-heading at the bottom of the page. Text down the side of the page.

Initial idea 3 has a banner across the top and the title lies over the photograph. The heading and sub-heading are layered on top of the main photograph. The text is then printed down the side of the page. Initial idea 1 has the title behind the photograph, the heading also layers over the photograph and the text is put around the corners of the page. Initial idea 2 has a large banner at the top of the page like initial idea 1. The title lies over the top of the photograph, the text has been placed in the top half of the page and down the sides, and there is also a banner at the bottom of the page. My favourite layout and the one that I would mostly likely use as a layout for my own magazine would be layout 1. I like the way that the text has been placed in the corners of the page. I also like the way the heading lies across the photograph. However I don’t like the way the title has been layered under the photograph and this would be something that I would change to my magazine front cover.

Colours

Grey, red & black

Brown, white & red

Brown, white & red

White, green & black

I like all these colour themes for my magazine. They all have different moods to them however the colour theme that I think would suit my magazine best would be brown, white and green. I think these colours would be best because brown, green and white are quite earthy, countryside colours that can be easily associated with country music and by looking at my poll brown, white and green have been the colour theme chosen by most people who have taken part.

Fonts

I like all of these fonts they are modern and old and I think any of them would look good on my magazine cover however I think the fonts that would best suit the style of my magazine would be Rockwell, Baskerville Old Face and Goudy Old Style. These font styles are quite country looking and look of quite an old style so I think they would contrast together well.

Stories

Here are a few rough storylines that I could use and develop as headlines towards my magazine.

(Name of celebrity) has first number one!

(Name of celebrity) reveals all about her latest tour!

(Name of celebrity) at the Brits 2010!

(Name of celebrity) reveals all about her latest album!

Behind the scenes of (name of celebrity) ‘s newest video

Magazine Titles

To help me come up with some magazine titles I drew two mind maps, one for the word ‘Country’ the other ‘Music’. With the words that I thought of on each mind map I took the most effective words that were best for my magazine and put them together to creates some titles.

Southern Stereo

Country Beat

Guitar Beat

Strum

Country Rhythm

Country Notes

Country Sound

Country Noise

The title that I think is most effective and would suit my magazine best would be Country Notes. The word note is quite soft and usually associated with love, love notes, like the popular romance film The Notebook. The word also links with notes as in musical notes and the soft word links with the softness and peaceful of the countryside.

Photo ideas

Here are some photos from www.pixielott.com and www.katevoegele.com. I really like these photos and each have something about them that I would like to add to my own photos to use for my front cover.

I like the mirror/reflection element in photograph 1 as it’s clever but simple. I also like the way that Pixie Lott has been styled. The way her hair has been styled would be a good hairstyle to use on my own model however I don’t think that the bathroom setting would be a good idea for my country music magazine.

In photograph 2 I like the way how Kate Voegele is sitting on a dirty run down block. This sort of prop would fit well within my photo shoot however I don’t think a dress like the one she is wearing would be suitable.

Photograph 3 is one of my favourite photographs. I love the way that Kate is sitting on her guitar this photo would be perfect for the front cover of my magazine as a guitar is one of the main instruments used in country music, this picture will influence my own images a lot and a guitar will be a prop that I will have to include in my photos.

Photograph 4 is also another of my favourite photographs. This style photo would be great for the front of my magazine and Kate has be styled in clothing that clearly resembles a country feel and the guitar definitely adds to the country theme.

I like the way that Kate is posing in photograph 5, I also like her clothes and hair however I don’t think that the style will be a suitable influence for my own magazine. I like the wall as the backdrop and I think that it could be a good influence to include in my photo.

I like photograph 6 as it’s cool and modern however I don’t think the way that Pixie has been styled would be a good style for my photo shoot however I like the idea of having a chair as a prop. This may be an idea that I could use for my own photos.

Audience Profile

This is Chloe and she is a typical candidate for my target audience for my music magazine. She is 19 years old and lives in the north of London. She attends university in Wales and is currently un-employed. Her hobbies include dancing, singing and songwriting and in her spare time she enjoys partying with her friends, shopping and sometimes just chilling out and watching films. Her favourite shops are H&M, New Look, Primark and Next. Her favourite films to watch are Notting Hill, Forest Gump, and Harry Potter. She rarely watches TV but when she does she likes to watch Neighbours, XFactor and Strictly Come Dancing on channels ITV, Channel Five and BBC 1. She loves listening to music that varies from Pop to Country to Rock to Musical Theatre to RnB and tends to listen to Capital FM. Her favourite artists include Taylor Swift, Carrie Underwood, James Blunt, Kate Voegele, P!nk, Michael Buble and Pixie Lott.

I think my music magazine would appeal to Chloe as the music style featured in the magazine will be mainly Country which is the genre of music she tends to listen to. As my client is a student and is unemployed the magazine will have to be sold at a cheap price so that my target audience can buy the magazine and so it will fit in with Maslow’s Hierarchy of Need.

Audience Demographics

Audience demographics are the market to who the produce is advertised and aimed towards. The audience are defined in terms of demographic characteristics, such as age, sex, education, income, buying habits, and interests.

With my target audience for my magazine I am aiming towards young females aged 15-29 who are interested in country music. I need to find out information about my target market that I can use towards my magazine and become familiar with assess such as their habits interests, likes and dislikes.

Uses and Gratifications Theory

The Uses and Gratifications Theory, which originally came about in the 1940’s, is a traditional method used within media research that takes the needs, motives and gratifications of people in the center of interest and takes an active role in the media intake process.

Through the use of different types of media such as newspapers or radio, the media industry is able to access millions of people. Without these different types of media the content produce would not effect anyone, events and actors would only be seen be the immediate audience.

Researchers have approached the subject from the angle of how it is going to affect the audience and send out specific messages. The Uses and Gratifications model created a change in thinking as the media industry began to take the audiences point of view and put it into perspective. The model looks at the motives of the audience as to why the audience read newspapers, listen to the radio and watch tv. The underlying idea behind the Uses and Gratifications model is so that the audience are able to fulfill certain needs such as keeping up to date with their favourite reality TV show. So instead of the media using their target market or audience to create media the model shows how the audience creates media.

The model is split into four different categories.

1. Surveillance

2. Personal Identity

3. Personal relationships

4. Relationships with the media

This links with my music magazine, as I will need to consider the model when creating my front page, contents page and double page spread and I will also need to consider the type of audience that my magazine is aimed towards.

Maslow's Hierarchy of Need

Abraham Maslow invented the Hierarchy of Needs model in 1940-50's in the USA. The Hierachy of Needs theory is still applicable now and suggests that people are encouraged tofulfil basic needs before moving on to other needs.

Maslow’s hierarchy of needs is most often presented as a pyramid. The lowest levels of the pyramid are made up of the most basic human needs, whereas the more simple needs are placed at the top of the pyramid. The basic physical needs such as food, water sleep and warmth all lie at the bottom of the pyramid. People can then move onto the next levels of needs of Safety and Security once the lower needs have been met.

This theory links in with my music magazine as it is shows that the magazine that I create won’t be a vital need for my target market in Maslow’s Hierarchy of Needs model. This then need to be considered when designing so that even though it is not a need, my target audience will still want to buy it.

Analysis of Contents Page 3

Guitar & Bass

The colours of the contents page in Guitar & bass music magazine have a similar theme to the colours on the cover. The theme has been carried through but other colours have been added. Red, black, white, beige and blue have been added to the contents. This contents page theme is similar to Clash magazine contents page however blue has been used for the page numbers. These colours clearly represent the colours of an average contents page.

The page numbers and the article names are listed along the right side of the page. On the left side third of the page there is an image of three guitars that link to the article on page 50 which printed underneath the image. The other images have been put there to represent and promote select pages that have big stories that the readers would be most interested in. This design layout fits together well, creating a clear layout, which is easy to read and associate with.

The biggest image on the contents page is an image of the musician Joe Bonamassa who was also advertised on cover. There are also other smaller images that link with the cover lines on the front of the magazine such as an interview with the musician Gwyn Ashton. The images represent the target reader by what music they listen to and what they wish to aspire to.

The musician Joe Bonamassa is dressed in a quilted coat with a white t-shirt underneath and he is holding a guitar. He has been styled with his own look, like he has just arrived at the theatre where he is and is about to play. Joe has also been styled with a Danny Zuko Grease look for his hair that contrasts well with his clothes.

The sub-headings that are printed on the right side of the page are bold and in black with a modern font. The main features of the magazine are in a bigger size in a different list down the bottom left side of the page with the page number next to it a small summary underneath in black about the page. By making the font bigger and bolder the reader is more likely to be drawn in to those specific pages. The layout has been carefully put together and fits well. Because of the bold headings down the sides of the pages, the contents page is easy to identify with at a glance and interests the reader straight away. For select pages a small image is placed on the left hand side of the page in order to promote the page and to interest the reader.

The language in the contents page is short and to the point. The language is persuasive as it uses phrases such as ‘Pick of the month!’ The language also gets the reader involved with the featured stories as the language is in a conversational tone.

Overall I think the contents page has been put together well however I think that the contents page doesn’t have the same ‘wow!’ factor that the contents page of Q magazine has. The colours are more effective on the cover of the magazine and the theme has been carried through to the contents page however other colours have been added. The sub–headings give a good indication of what is featured in the magazine and you can read the summaries underneath to clearly understand. It’s designed to appeal to a young audience aged 20+ who buy the magazine as it represents their interests. The magazine has stories that appeal to the average reader. The readers are address by featuring musicians that they know of and can relate to such as Joe Bonamassa and Gwyn Ashton.

Analysis of Contents Page 2

Clash

The colours of the contents page in Clash music magazine have a different theme to the colours on the cover. Unlike Q magazine the colour theme isn’t carried through. Yellow, grey and white are the colours used on the front cover whereas red, black, white and beige are the colours used in the contents page. The colours are bland and don’t represent anything to draw the reader in.

The page numbers and the article names are listed along the left-side third of the page. On the right side third of the page there are photographs taken to represent select and promote select pages that have big stories that are more likely to interest the reader than the other pages. This design layout fits together well, creating a clear layout, which is easy to read and associate with.

The biggest image on the contents page is an image of the band ‘Vampire Weekend’ that are featured on the cover. There are also other smaller images that link with the cover lines on the front of the magazine. The images represent the target reader by what they wear and what they wish to aspire to.

The band ‘Vampire Weekend’ are dressed the same as they were on the cover. They have been styled with a casual but smart style with a navy theme. They are dressed in shirts, ties and blazers, which are accompanied with jeans and trainers. They have also been styled with a ‘bed hair’ look to their hair that matches their casual/smart dress.

The sub-headings that are printed on the left-side third are bold and in black with a modern, funky font. The main features of the magazine are in a bigger size at the top of the page with the page numbers next to them in red. By making the font bigger and bolder the reader is more likely to be drawn in to that specific page. Underneath each bold sub-heading there is a short summary in black about the page. The layout has been carefully put together and fits well. Because of the bold headings at the top of the page, the contents page is easy to identify with at a glance and interests the reader straight away. For select pages a small images are placed on the right hand side of the page in order to promote the page and to interest the reader.

The language in the contents page is short and to the point. The language is persuasive as it uses phrases such as ‘Ones to watch!’ The language also gets the reader involved with the featured stories as the language is in a conversational tone.

Overall I think the contents page has been put together well however I think that the contents page doesn’t have the same ‘wow!’ factor that the cover of Clash magazine and the contents page of Q magazine has. The colours are more effective on the cover of the magazine and the theme should have been carried through to the contents page to make it better. The sub–headings give a good indication of what is featured in the magazine however you have to read the summary underneath to clearly understand. It’s designed to appeal to a young audience aged 16 -30 that buy the magazine as it represents their interests. The magazine has stories that appeal to the average reader. The readers are address by featuring bands that they know of and can relate to such as Vampire Weekend and The Red Hot Chilli Peppers.

Analysis of Contents Page 1

Q

For the contents of Q magazine the colour theme of red, black and white are carried through keeping the dark, gothic theme. The colours of the contents page create a dramatic and almost show like feel to the contents as the contrast to create the mood.

On the contents pages there are 10 images spaced onto the double page spread with a number layered on top of the corners of the images to indicate which page the image and story that links with the image can be found. The images layer over the top of each other in a ‘scrapbook’ style and fit neatly around the text. The text is in a Cambria font, which is bold for the sub-headings varying in a red or black colour.

The images in the contents pages link with the plug and cover lines that were printed on the front. The front cover of the magazine is re-printed in the contents in a smaller size. There is also another image of Cheryl Cole, which takes up the whole right-side third of the page. Other images include screen captures of articles on a double page spread and photos of features bands. These images represent the type of music that is feature in the magazine and shows the stories that are feature in this months issue.

The people featured in the photos have been styled with a rocky theme that also links with the theme that Cheryl Cole was styled with on the cover. This creates an impression on the reader that clearly shows the gothic and vampire theme that is carried through the magazine.

The sub-headings that are printed on the left-side third and right side third of each page are in bold to catch the reader’s eye and draw them in to that specific page. Underneath each bold sub-heading there is a short summary in black about what’s on the page. The layout has been carefully put together and fits well. Because of the bold headings, the contents page is easy to identify with at a glance and interests the reader straight away. For select pages a small section of each page has been used to promote the page with an image and the summary in a bigger size and typed in red.

The language is short and to the point. The language is also persuasive as it uses phrases such as ‘Access all areas!’ The language also gets the reader involved with the featured stories as the language is in a conversational tone.

Overall I think the contents page double spread is effective due to the colours and the theme of the magazine. The sub-headings give a clear indication of what is featured in the magazine. It’s designed to appeal to a younger audience that buy the magazine and represents their interests by having stories in the magazine that appeal to the average reader. Younger readers are address by featuring celebrities such as Cheryl Cole and Mark Ronson in their magazines who they can relate to however an older reader could also be interested in reading this magazine as they also have celebrities such as Diana Ross and The Rat Pack who are celebrities that an older audience can relate to.

Analysis of Double Page Spread 3

Guitar & Bass

The colour theme of the double page spread consists of black, white and grey. These colours do not match with the colour theme of the front cover. The double page spread creates a classical 60’s theme with the black and white historic colours.

The words and images fit well together. The main image takes up the whole of the page and the words and an other smaller image, title and sub-heading layer over the top of it. The font of the double page spread is modern but classical and easy to read. They have chosen to use this font to fit in with the classical theme of the page. There is not a lot of text however the size of the font is quite small. If the text were to cover the whole of the page then the reader might not was to read the article.

The main images on the double page spread features John Lennon. The image of John Lennon playing a guitar takes up the whole of the double page spread. The image represents a classical 60’s theme that contrast with the font of the text. The other smaller image on the second page of the double page spread is a guitar tribute to John Lennon’s favourite guitar. This double page spread does not think to the theme from the front of the magazine however it creates it’s own theme that draws the reader in individually.

In the main image of John Lennon has been taken from a while ago so his style links with the style in the 60’s. John Lennon has been styled with round glasses, a smart high collared shirt and a jacket. He has long hair to match the 60’s look. This the way that John Lennon has been styled matches with the classical 60’s theme and with the type of font used for the article.

On the double page spread there is a large title ‘Ticket to Rock’ and strap line ‘From Jazz to the Beatles…’. The photograph takes up the whole of the double page spread and the text and image has been printed on the second page to leave space for the image on the first page. On the second page in the middle the title ‘Ticket to Rock’ has been printed in an italic font to link with the classical theme of the page. The smaller image of the tribute guitar has a caption beside it to let the reader know what the image is. The image suggests that the article is about John Lennon and Jazz music, which is clear to see just by looking at the image and the bold title. The image suggests the interests of the reader as the article links with guitars and famous well-known musicians. It isn’t hard to identify the contents of the article as the writing is quite large and the large picture is easy to identify with. The layout is simple of a double page spread as the pictures take up both pages. Both the picture and the text can be seen from a distance due to their large size however the text can not be read from a distance as it has been printed in a small font. The double page spread doesn’t need to stand out on the shelf because this select page would not be used to advertise the magazine from a shelf in a shop.

The language of the article is informal and draws the reader in with the use of techniques such as rhetorical questions. The informal language creates a feel that gets the reader involved with the story and feel as if they are having a conversation with the writer.

The double page spread does give a good indication of what the article is about as there is a huge image and title that is clear to read. The reader would have to read the article to know what it’s about. The article is designed to appeal to an older age group who know who the Beatles are and would be interested in the music, featured. However a younger age group around the age of 16 would not be addressed, as they may not know who the Beatles are. The double page spread represents the reader’s interests as it links to the front cover and the images and story appeal to the older audience who would be interested to read about John Lennon. The magazine does not address a younger age group, as they would not be interested in celebrities like John Lennon.

Analysis of Double Page Spread 2

Clash

The colour theme of this double page spread is black, blue and white. This colour theme creates a relaxed feel to the pages however unlike Q magazine the colour theme from the front cover of Clash magazine has not been carried through the rest of the magazine. The images also do not link to the colour theme on the double page spread or the front cover.

The words and images have been fitted together in a fun way. The article has been titled with a sub-heading underneath and a quote in bold. The main image across the middle of both pages has been cropped to fit around the text. There are also two smaller images that have been layered on top of the main image in a photo album/scrapbook type style. A modern font has been used for the title and sub-heading varying from bold to italic style. The main article has been printed in no urgency to the article but a more relaxed feel.

The main image on the double page spread is of Passion Pit, which has five members. The band aren’t mentioned on the front cover of the magazine so the reader would not have known there was an article about them inside unless they looked at the contents. Therefore the reader would not aspire to be like them however if other bands like this one are advertised and well known for being in this style of this magazine then the reader would aspire to be like them and would have been why they bought the magazine.

The band Passion Pit have been casually dressed and discreetly styled. Three out of the five guys are wearing glasses the other two have facial hair and a scruffy bed head look. All of them are wearing jeans and t-shirts or shirts. The way the guys have been styled creates a good image for the reader. This is because it suggests to the reader that you don’t need makeup and expensive clothes to look fashionable or to be a successful band. In the other two smaller images the band has changed their clothes but they are still following along the same style.

The title on the double page spread is big and colourful and catches the reader’s eye. It has been placed in the right side of the first page on the double page spread. Underneath there are quotes bundled together in bold that have been taken from the article. Even though there are the quotes there in bold it is hard to make them out and identify the contents of the article at a glance as it is a big chunk of text. The double page spread is a good size and the layout has been crafted well. The main image and title can be seen from a distance however the smaller images and the text are difficult to read. The double page spread doesn’t need to stand out on a shelf as this select double page spread will not be used to promote or advertise the magazine in a shop.

The language of the article, like Q magazine is informal and draws the reader in with a conversational tone. Rhetorical questions are a technique used within the article that gets the reader involved.

The double page spread gives a good indication of what the article is about due to the large images, the title and the sub-headings. It’s designed to appeal to a young audience aged 16-30 who are interested in music from bands such as ‘Vampire Weekend’ and ‘Passion Pit’. The magazine represents the reader’s interests by having bands like ‘Vampire Weekend’ on the cover. An older age group are not addressed as this type of audience would not be interested in reading an article on the band ‘Passion Pit’.

Analysis of Double Page Spread 1

Q

The colours black, red and white of the double page spread links with the colours on the front cover as the theme has been carried through. The double page spread creates a gothic/grunge and vampire mood. It also creates a theme of glamour to the page due to the lit up buildings and the rain in the background.

The words and images fit together well. The landscape image takes up the top half of the first page and overlaps onto the second page. The second page has a border and the headshot of Cheryl Cole takes up the top right side of the second page. The text then fits around the images and inside the border. There is also a quote by Cheryl blown up bigger than the rest of the text and typed in red. The font of the article is Times New Roman, which is a clear and easy font to read. They have chosen to use this font as there is a long article on the double page spread with a vast amount of text that is quite small. If it were font that was hard to read, then the reader would not want to read the article.

The two images on the double page spread both feature Cheryl Cole. The landscape image of Cheryl Cole next to the motorcycle takes up the whole top half of the first page and overlaps a little onto the second page. The image represents a gothic/grudge theme with the motorbike featured in the rain at night time. The second image of Cheryl in the rain in a busy city takes up the right side of the page. This headshot image represents a glamorous theme as she is dressed in glitter and the background is the nightlife of a glamorous city based on/could be New York City. Through both images the vampire theme from the front of the magazine has been carried through.

In the first landscape image of Cheryl Cole, she has been styled with the same style of make up from the front of the cover of the magazine with. She is wearing bright red lipstick and dark eyeliner to compliment her pale vampire complexion. However her hair is dry and has been lightly curled which doesn’t link with the graphic rain effect. She has been dressed in a punk theme motorcycling, all-in-one outfit accompanied with high heels. She is standing next to a motorcycle in the rain. This image creates a powerful impression on the reader, as Cheryl Cole is a dominant figure. In the headshot image Cheryl’s makeup style has been carried through. In this image her hair is wet to contrast with the graphics of the rain in the image. This image creates an impression on the reader as the graphics are glamorous and contrast with Cheryl Cole and she has been styled and dressed.

On the first page of the double page spread there is no title or strap line as the photograph takes up the top half of the page where the strap line and the title would have been. On the second page there is a strap line in the top right corner that simply says ‘Cheryl Cole’ with the name Cheryl in italic. There is also a comical caption layered on top of the landscape image on the first page. The images suggest that the article is about Cheryl Cole as she is featured in the images. These images suggest the interests of the reader as Cheryl Cole is featured on the front of the magazine, which may have been the reason why the reader bought the magazine. It is hard to identify the contents of the article as the writing is quite small and there are no sub-headings to suggest what the article is about. The layout is typical of a double page spread as the pictures take up most of the page. These can be seen from a distance du to their large size however the text can not be read from a distance as it has been printed in a small font so that lots of information can be printed onto the double page spread. The double page spread doesn’t need to stand out on the shelf because this select page would not be used to advertise the magazine from a shelf in a shop.

The language of the article is informal and draws the reader in with the use of techniques such as rhetorical questions. The article also has quotes from Cheryl Cole, as the double page spread is not a full interview with her. The informal language creates a feel that gets the reader involved with the story and feel as if they are having a conversation with the writer.

The double page spread doesn’t give a good indication of what the article is about as there are no strap lines, headings or cover lines. The reader would have to read the article to know what it’s about. The article is designed to appeal to a younger age group aged 16 to 30 who may have bought the magazine due to the article about Cheryl Cole inside. The double page spread represents the reader’s interests as it links to the front cover and the images and story appeal to the young audience who would be interested to read about Cheryl Cole. The magazine does not address an older age group, as they would not be interested in celebrities like Cheryl Cole.